Tuesday, February 7, 2017

Design Evaluation


STAR WARS PROPAGANDA POSTERS

















Both of these Propaganda Posters are effectively conveying a message, without coming out right and saying it. The Rebellion use the Identity of their symbol of hope and freedom to instill courage into the hearts of those throughout the galaxy. The contrast of deep space works well against the glow of, what would be Alderaan. Because arguably everybody knows what the evil Empire did to the peaceful planet. The day millions of voices cried out in terror, and were suddenly silenced.

The Empire uses the same tactic on their prints. They too use the Rebellions symbol, but they have flipped its meaning and cast its darkness against an alerting burning sky. to those in the federated territories, the symbol means terrorism! But, because The Empire's design team are a bunch of tyrannical, single minded extremists, they've showed the Rebellion fleet raining down fire and death on to, what could be, your world.

Both of these propaganda posters are effective, their collateral is similar and organized, they're nearly identical. Both make you feel a visceral response within their own iconography. One is hopeful, the other is fearful. If you're for the Rebellion, you know what they did to Alderaan, you know what you are up against, and you know what you must do. Enlist! It says it, without really saying it. NEVER FORGET, they've done it before, they'll do it again. The same is said with the Empires poster. Their campaign to slander and denounce what the rebellion stands for with fear, and it works! We must join the Empire, because the other guys are terrorists!























Now let's take a look at these, bad, horrible, propaganda posters.
With both of them, compared to the others, they seem dull or faded or worn. They don't get your attention like the others do! The packaging of these two posters, do not sell what they want from you. "Wings for Victory" It looks like the rebellion the pilot is doing just fine on his own. nothing like stickin' it to ol' Darth Vader #thumbsup #LETSGO #blessed. there's no urgency to take action!

Even worse is the Empires layout. Though it conveys a simple message, ENLIST, in the poster there are hundreds of storm troopers. Looks like they have enough soldiers to me. And how could anyone be encourage to join the Empire, with their second, incomplete, vulnerable Death Star "proudly" in the sky. The first Death Star, the one that was fully operational, went boom. Hopefully they'll put some 2x4 over the exhaust vent this time.

The Empire's campaign doesn't make sense and is not very effective, neither posters are. The Rebellion's poster trivializes what they are doing, and what they are up against. While the Empire's poster makes you think about trading in all your Empire memorabilia, and living a quiet life on the Outer Rim where no one knows you were an Empire sympathizer.